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Mastering WordPress Website Management: Tips from Freelance Web Developers

WordPress Website Management

Welcome to the world of freelance web development and WordPress website management! Whether you are considering a career as a freelance web developer or simply want to enhance your existing WordPress website, this article is here to provide you with valuable insights and tips.

WordPress has emerged as a powerful and versatile content management system (CMS) that is used by millions of websites around the world. It offers a user-friendly interface, a vast range of plugins and themes, and extensive customization options. As a freelance web developer, mastering WordPress website management can open a world of opportunities for you.

In this article, we will explore the market share and usage statistics of WordPress, learn how freelancers leverage WordPress for profit, discuss the skills required by freelance developers, delve into the benefits of hiring a freelance WordPress developer, discover how to enhance websites with plugins and themes, uncover tips for managing a WordPress website effectively, and explore the process of building a professional portfolio website for developers. Finally, we will touch on the important considerations when hiring a WordPress freelancer.

So, whether you are new to WordPress or an experienced developer looking to level up your skills, let’s dive in and explore the wonderful world of WordPress website management!

WordPress Market Share and Usage Statistics

Usage Rates

WordPress is a widely popular content management system (CMS) that powers a significant portion of websites on the internet. Here are some key usage statistics:

  • WordPress powers 65.1% of all websites as a CMS[1].
  • 41.4% of the web is powered by WordPress, making it the leader in the CMS market with a 63.3% market share[2].
  • WordPress is used by 63.1% of all websites whose CMS is known[5].
  • 33% of all active websites are powered by WordPress[6].
  • More than a third of the internet and over 455 million websites are powered by WordPress[13].

Market Share

WordPress dominates the CMS market and continues to grow in popularity. Here are some notable market share statistics:

  • WordPress owns 63.3% market share of the entire CMS market[2].
  • WordPress has a 64.2% market share among other CMS[9].
  • WooCommerce, a popular e-commerce plugin for WordPress, is used by 12% of websites whose CMS is known[4].

How Many Websites

The number of websites using WordPress is staggering and shows the trust placed in this CMS:

  • There are over 455 million WordPress websites as of July 2022[1].
  • WordPress websites in 2022 were 835 million[4].
  • 359,760 of the world’s top 1 million websites are powered by WordPress[11].

Comments Statistics

Comments play a vital role in engaging website visitors. Here are some interesting statistics related to comments on WordPress websites:

  • 77 million new comments are published live every month on WordPress websites worldwide[10].
  • Over 132 million comments are made on WordPress websites each day[14].

These statistics highlight the immense popularity of WordPress and reaffirm its position as the leading CMS choice for individuals and businesses alike. With such a large user base and market share, it’s clear that WordPress is a trusted platform with a vibrant community supporting it.


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How Freelancers Leverage WordPress For Profit

WordPress has become a go-to platform for freelancers looking to make a profit in the web development industry. With its user-friendly interface, customizable themes, and extensive plugin library, WordPress offers endless opportunities for freelancers to showcase their skills and generate income. In this section, we will explore how freelancers leverage WordPress to boost their earnings.

Offering Website Management Services

One of the most common ways freelancers make money with WordPress is by offering website management services. Many businesses and individuals lack the time or technical expertise to handle the day-to-day operations of their WordPress websites. Freelancers can step in and provide valuable services such as:

  • WordPress Updates and Maintenance: Keeping WordPress core, themes, and plugins up to date to ensure optimal performance and security.
  • Website Backups: Regularly creating and storing backups of websites to prevent data loss in case of any unforeseen events.
  • Security Monitoring: Implementing security measures and regularly scanning websites for vulnerabilities.
  • Content Updates: Managing and updating website content, including text, images, and media.

By providing these services, freelancers can establish long-term relationships with clients and generate a steady stream of income.

Developing Themes and Plugins

Another way freelancers make money with WordPress is by developing and selling themes and plugins. WordPress offers a vast market for developers to create custom themes and plugins that cater to specific niches or functionality requirements. Developers can sell their creations on platforms like ThemeForest, CodeCanyon, or even their own websites.

Developing and selling themes and plugins requires a combination of coding skills, design flair, and understanding user needs. It can be a lucrative venture, especially if the theme or plugin gains popularity among WordPress users.

Consulting Services

Freelancers who have accumulated extensive knowledge and experience with WordPress can offer consulting services to businesses and individuals looking to optimize their WordPress websites. These consulting services may include:

  • Website Audits: Assessing the current state of a WordPress website and providing recommendations for improvements to enhance performance, security, and user experience.
  • SEO Optimization: Advising clients on best practices for search engine optimization to increase website visibility and attract organic traffic.
  • Custom Development: Providing custom development solutions to address specific client needs or challenges.

By offering consulting services, freelancers can leverage their expertise and provide valuable insights to clients, while also boosting their income.

Did you know? According to recent statistics, WordPress powers 65.1% of all websites as a CMS, with over 455 million WordPress websites as of July 2022[1]. This widespread usage creates a multitude of opportunities for freelancers to tap into and generate profit.

In conclusion, freelancers have found great success in leveraging WordPress to boost their earnings. Whether it’s offering website management services, developing themes and plugins, or providing consulting services, the versatility and popularity of WordPress make it an ideal platform for freelancers to showcase their skills and generate profit. So, if you’re a freelancer looking to expand your web development services, consider harnessing the power of WordPress and watch your profits soar!


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Skills Required by Freelance WordPress Developers

As a freelance WordPress developer, it’s essential to have a solid set of skills to thrive in the competitive world of web development. Whether you’re just starting out or looking to upgrade your existing skills, here are some key areas to focus on:

Front-end Skills


    Having a strong foundation in HTML and CSS is crucial for creating and styling the structure of web pages. This includes understanding semantic markup, responsive design, and CSS frameworks like Bootstrap.

  2. JavaScript

    JavaScript is the programming language that powers interactivity on the web. Mastering JavaScript will allow you to create dynamic and interactive elements on your WordPress website, such as sliders, form validations, and interactive menus.

  3. Responsive Design

    With the increasing use of mobile devices, it’s important to have the skills to design and develop websites that look great and function properly on different screen sizes. Familiarize yourself with responsive design principles and techniques.

Back-end Skills

  1. WordPress CMS

    As a WordPress developer, you need to have a deep understanding of the WordPress Content Management System. Learn how to set up, configure, and customize WordPress websites using themes, plugins, and custom code.

  2. PHP

    PHP is the server-side scripting language used by WordPress. Familiarize yourself with PHP basics, such as variables, loops, functions, and WordPress-specific functions to extend WordPress’s functionality.

  3. Database Management

    WordPress relies on a MySQL database to store and retrieve data. Learn the basics of database management, including creating, querying, and optimizing database tables.

Hiring Professional WordPress Developer

If you’re looking to hire a professional WordPress developer, here are some essential skills you should look for:

  1. Experience

    Look for developers with a solid portfolio and a track record of successfully delivering WordPress projects. Pay attention to the complexity and diversity of the projects they have worked on.

  2. WordPress-specific Skills

    Verify the developer’s proficiency in WordPress development. They should have experience with theme and plugin development, customization, and troubleshooting.

  3. Problem-solving Abilities

    A good WordPress developer should be able to identify and resolve issues efficiently. Look for candidates who have a problem-solving mindset and can think creatively to find solutions.

  4. Communication Skills

    Effective communication is crucial for a smooth collaboration. Look for developers who can communicate clearly and effectively, both verbally and in writing.

Remember, hiring a freelance WordPress developer can be a cost-effective way to get high-quality website development. They offer flexibility, expertise, and the ability to work on a project-by-project basis. However, make sure to thoroughly evaluate their skills and experience to ensure they are a good fit for your project.

With the right set of skills and a solid understanding of WordPress development, you’ll be well-equipped to tackle any project and provide exceptional services to your clients.

Benefits of Hiring a Freelance WordPress Developer

When it comes to managing your WordPress website, hiring a freelance WordPress developer can be a smart move. These skilled professionals can bring a wealth of expertise and experience to the table, helping you enhance your website’s functionality, security, and overall performance. Here are some key benefits of hiring a freelance WordPress developer:

  1. Specialized Skills: Freelance WordPress developers specialize in working with the WordPress platform. They have a deep understanding of its intricacies and can leverage their expertise to create custom solutions tailored to your specific needs. Whether you need help with theme customization, plugin development, or troubleshooting technical issues, a freelance developer can provide the necessary skills to get the job done right.
  2. Time and Cost Savings: Building and maintaining a WordPress website can be time-consuming, especially if you’re not familiar with the platform. By outsourcing these tasks to a freelance developer, you can save valuable time that can be better spent focusing on your core business. Additionally, hiring a freelancer can be more cost-effective compared to hiring a full-time employee, as you only pay for the specific services you need.
  3. Quality Work: Freelance WordPress developers are passionate about their craft and take pride in delivering high-quality work. They stay up to date with the latest trends and best practices in web development, ensuring that your website is not only visually appealing but also functional and user-friendly. Their attention to detail and commitment to excellence can help elevate your website to the next level.
  4. Customization and Flexibility: One of the biggest advantages of hiring a freelance WordPress developer is the ability to customize your website according to your unique requirements. Freelancers are known for their flexibility and adaptability, allowing them to tailor their services to meet your specific goals and objectives. Whether you need a custom theme, plugin, or functionality, a freelance developer can bring your vision to life.
  5. Ongoing Support and Maintenance: A freelance WordPress developer is not just there to build your website; they can also provide ongoing support and maintenance. They can regularly update your website, monitor its performance, and address any issues that may arise. Having a dedicated developer by your side ensures that your website continues to run smoothly and efficiently.
  6. Effective Communication: Freelancers understand the importance of effective communication and collaboration. They will work closely with you to understand your requirements, provide regular updates, and address any concerns you may have. Their ability to listen, communicate, and collaborate effectively can result in a seamless development process and a successful website launch.

By hiring a freelance WordPress developer, you can tap into their expertise, save valuable time and resources, and ensure that your website is optimized for success. So, if you’re looking to take your WordPress website to the next level, consider hiring a freelance professional who can make your vision a reality. Don’t hesitate to reach out and explore the benefits of working with a freelance WordPress developer today!

Enhancing Websites with Plugins and Themes

Once you’ve set up your WordPress website and have a solid foundation in place, it’s time to enhance it with plugins and themes that will take your site to the next level. Plugins and themes can add functionality, improve user experience, and make your site more visually appealing. In this section, we’ll explore the benefits of using plugins and themes and provide some tips on how to choose the right ones for your website.

Benefits of Plugins and Themes

Using plugins and themes can greatly enhance the functionality and appearance of your WordPress website. Here are some of the key benefits:

  1. Functionality: Plugins can add new features and functionality to your website, such as contact forms, social media integration, e-commerce capabilities, and more. Themes can change the look and layout of your site, allowing you to customize it to fit your brand and style.
  2. User Experience: Plugins can help improve the user experience on your site by providing features like improved navigation, faster page load times, and better search functionality. Themes can make your site more visually appealing and user-friendly, making it easier for visitors to navigate and find what they need.
  3. Customization: With thousands of plugins and themes available, you can easily customize your website to meet your specific needs and preferences. Whether you want to add a slideshow to your homepage, create a custom sidebar, or change the color scheme of your site, there’s likely a plugin or theme that can help you achieve your desired look and functionality.
  4. SEO: Some plugins are specifically designed to help improve your site’s search engine optimization (SEO) by providing features like XML sitemap generation, meta tag management, and keyword optimization. Themes that are built with SEO in mind can also help improve your site’s search engine rankings.

Choosing the Right Plugins

With so many plugins available, it can be overwhelming to choose the right ones for your website. Here are some tips to help you make the right decision:

  1. Research: Before installing a plugin, do some research to ensure it is reputable and has positive reviews from other users. Check the plugin’s rating and read reviews to get an idea of its reliability and performance.
  2. Compatibility: Make sure the plugin you choose is compatible with your version of WordPress. Check the plugin’s documentation or support page to see if it is regularly updated and maintained.
  3. Features: Consider the features you need and choose a plugin that provides those specific features. Avoid installing plugins that have unnecessary features, as they can add bloat to your site and slow down its performance.
  4. Support: Look for plugins that have good support systems in place. Check if the plugin has a dedicated support forum, documentation, or a responsive support team that can help you if any issues arise.

Selecting the Right Theme

When choosing a theme for your WordPress website, keep the following tips in mind:

  1. Responsiveness: Choose a theme that is responsive and mobile-friendly. This ensures that your website will look great on all devices, including smartphones and tablets.
  2. Customization Options: Look for themes that offer a wide range of customization options, such as color schemes, layout variations, and font choices. This allows you to personalize your site and make it unique to your brand.
  3. Support and Updates: Select a theme that is regularly updated and supported by its developers. This ensures that any bugs or security vulnerabilities are fixed, and that you have access to ongoing support if needed.
  4. Performance: Consider the performance of the theme and its impact on your site’s load times. A theme that is bloated or poorly coded can slow down your site and negatively affect the user experience.

By carefully selecting the right plugins and themes for your WordPress website, you can enhance its functionality, improve the user experience, and make it stand out from the crowd. Take your time to research and choose plugins and themes that meet your specific needs and requirements. With the right tools in place, you can create a professional and engaging website that will leave a lasting impression on your visitors.

Tips for Managing a WordPress Website

Managing a WordPress website can be a rewarding experience, but it also comes with its fair share of challenges. From regular updates and security measures to content creation and site optimization, there are several aspects that need your attention. Here are some tips to help you effectively manage your WordPress website:

Stay Updated

Keeping your WordPress website up to date is crucial for its performance and security. Regularly update your WordPress core, themes, and plugins to ensure you have the latest features and bug fixes. Enable automatic updates whenever possible to streamline the process.

Backup Your Website

Don’t forget to regularly backup your WordPress website. This ensures that you have a copy of your website’s data in case of any unforeseen events, such as a server crash or a security breach. Use reliable backup plugins like UpdraftPlus or BackupBuddy to automate the backup process and store backups on an external server or cloud storage.

Enhance Security

WordPress is a popular platform, which makes it an attractive target for hackers. To enhance the security of your website, consider the following measures:

  • Strong Passwords: Use unique and strong passwords for your WordPress admin account as well as for all other user accounts associated with your website.
  • Two-Factor Authentication: Enable two-factor authentication for an extra layer of security. There are several plugins available for this purpose, such as Google Authenticator and Two-Factor.
  • Security Plugins: Install and configure a reliable security plugin like Wordfence or Sucuri to monitor and protect your website from malicious attacks.
  • SSL Certificate: Install an SSL certificate on your website to ensure secure communication between your site and users’ browsers. This is particularly important if you handle sensitive information or run an e-commerce site.

Optimize Site Performance

Website performance is crucial for user experience and search engine rankings. Improve your site’s performance by implementing the following measures:

  • Caching: Use a caching plugin like WP Rocket or W3 Total Cache to speed up your website by storing a cached version of your site’s pages.
  • Image Optimization: Compress and optimize your images to reduce their file size without compromising image quality. Tools like Smush or EWWW Image Optimizer can help with this task.
  • Minify CSS and JavaScript: Minify your CSS and JavaScript files to reduce their file size. This helps in faster loading of your website. Plugins like Autoptimize or WP Super Minify can handle this for you.
  • Choose a Reliable Hosting Provider: Opt for a reputable hosting provider that offers optimized servers for WordPress websites. This ensures faster page loading times and better overall performance.

Regularly Monitor and Analyze

Keep a close eye on your website’s performance and user behavior through tools like Google Analytics. Monitor the traffic, user engagement, bounce rates, and other key metrics to gain insights into your audience’s preferences and optimize your content accordingly.

Quality Content Creation

Remember, content is king! Regularly update your website with fresh and high-quality content that resonates with your target audience. Research keywords and optimize your content to improve search engine visibility. Engage with your audience through blog comments, social media, and newsletters to build a loyal following.

Seek Professional Help

If managing your WordPress website becomes overwhelming or you require specialized expertise, consider hiring a freelance WordPress developer. They can assist you with various tasks like website customization, plugin development, site optimization, and more. Look for experienced professionals with a good track record and positive client reviews.

By following these tips, you can effectively manage your WordPress website and ensure it thrives in today’s competitive online landscape. Don’t hesitate to seek professional help when needed, and remember to constantly iterate and adapt as per the changing needs of your audience and the evolving digital landscape.

Building a Professional Portfolio Website for Developers

As a freelance web developer, having a professional portfolio website is essential for showcasing your skills, previous work, and attracting potential clients. A well-designed and organized portfolio can make a strong first impression and increase your chances of landing new projects. Here are some tips for building a professional portfolio website for developers:

1. Choose a Clean and Modern Design:

When it comes to your portfolio website, simplicity is key. Opt for a clean and modern design that highlights your work and makes it easy for visitors to navigate. Use a professional color scheme and typography that aligns with your personal brand.

2. Showcase Your Best Work:

Your portfolio website should feature your best and most relevant projects. Select a few projects that demonstrate your skills, creativity, and problem-solving abilities. Include project descriptions, images, and links to live websites or demos.

3. Include a Skills Section:

Highlight your technical skills and expertise by including a dedicated skills section on your portfolio website. This can be a list or a visual representation of your proficiency in programming languages, frameworks, software, or tools.

4. Provide Testimonials and Client Feedback:

Testimonials and client feedback are great ways to build trust and credibility. Include quotes or snippets from satisfied clients along with their names and company names. If possible, link to the full testimonial or provide contact information for verification.

5. Write a Compelling About Me Page:

Your portfolio website should have an “About Me” or “About” page that tells your story and showcases your personality. Use this page to connect with potential clients on a personal level, highlight your experience, and explain your approach to web development.

6. Optimize for Mobile Devices:

Mobile optimization is crucial in today’s mobile-dominated world. Make sure your portfolio website is responsive and looks great on different devices and screen sizes. Test your website on smartphones, tablets, and popular web browsers to ensure a seamless user experience.

7. Implement SEO Best Practices:

To attract organic traffic and improve your online visibility, optimize your portfolio website for search engines. Conduct keyword research to identify relevant keywords in your niche and incorporate them into your website’s content, headings, meta tags, and image alt tags.

8. Include Contact Information:

Don’t forget to include clear and easily accessible contact information on your portfolio website. Provide multiple ways for potential clients to reach out to you, such as a contact form, email address, phone number, or links to your social media profiles.

9. Regularly Update Your Portfolio:

Keep your portfolio website fresh and up to date by regularly adding new projects and removing outdated ones. Continuously refine your content and visuals to reflect your evolving skillset and the latest industry trends.

Remember, your portfolio website is a reflection of your professionalism and expertise as a freelance web developer. By following these tips and investing time and effort into building a professional and visually appealing portfolio website, you can effectively showcase your skills and attract new clients to grow your freelance business.

Hiring a WordPress Freelancer

If you’re considering hiring a WordPress freelancer to help with your website, you’re making a smart decision. Freelancers have the expertise and flexibility to provide the specific services you need, without the commitment of hiring a full-time employee. But before you dive in, it’s important to know what to look for and how to make the right choice. Here are some tips to help you hire a WordPress freelancer who’s the perfect fit for your project.

Job Description

  • Clearly define the scope of your project: Before you start looking for a freelancer, make sure you have a clear idea of what tasks you need them to accomplish. This will help you create a detailed job description that attracts the right candidates. Consider the following points:

    • What specific WordPress tasks do you need help with? Is it website design, theme customization, plugin development, or ongoing maintenance?
    • Do you have a specific timeline or deadline for the project?
    • Are there any specific skills or experience requirements that are essential for the job?
  • Look for relevant experience: When writing your job description, make sure to mention any specific experience or skills that are relevant to your project. For example, if you need a freelancer to design a website for an e-commerce business, mention that experience with WooCommerce or other e-commerce plugins is a plus.

  • Include clear communication expectations: Good communication is essential when working with a freelancer. Clearly state your expectations for communication channels (email, chat, video calls) and availability (working hours, response times). This will help you find a freelancer who aligns with your preferred communication style.

  • Set a realistic budget: Determine a budget for your project before posting the job. This will help you attract freelancers who are within your price range and prevent any misunderstandings or price negotiations later on.

Provider Qualification

Once you’ve created a compelling job description, you’ll start receiving applications from WordPress freelancers. But how do you choose the right candidate? Here are some factors to consider:

  • Portfolio and previous work: Review the freelancer’s portfolio and previous work samples to get a sense of their style, quality, and range of skills. Look for examples that align with your project requirements and indicate their competence.

  • Reviews and feedback: Check the freelancer’s profile, website, or any other platforms they may be listed on to see if they have received positive reviews and feedback from previous clients. This can give you a good idea of their professionalism, reliability, and quality of work.

  • Communication skills: Arrange a video call or interview to assess the freelancer’s communication skills. Effective communication is crucial for a successful client-freelancer relationship, so make sure you can communicate easily and comfortably with the candidate.

  • Availability and workload: Ask the freelancer about their current workload and availability to ensure they can dedicate enough time and attention to your project. This will help you avoid delays or compromises on quality.

  • Technical expertise: Assess the freelancer’s technical expertise by asking relevant questions or giving them a small test project. This will help you gauge their proficiency in WordPress and other necessary skills.

Remember, hiring a WordPress freelancer is not just about finding someone with the right technical skills. It’s also important to find someone who understands your vision, is reliable, and communicates effectively.


In conclusion, mastering WordPress website management is crucial for freelancers and businesses alike. With WordPress powering a significant percentage of websites globally, it is essential to understand its market share and usage statistics. Leveraging WordPress can be highly profitable for freelancers, whether by offering website management services, developing themes and plugins, or providing consulting services.

To succeed as a freelance WordPress developer, it is important to have a strong set of front-end and back-end skills. However, if you lack the expertise or time to manage your WordPress website effectively, hiring a professional WordPress developer can be highly beneficial. They can handle tasks such as website maintenance, security, performance optimization, and more, allowing you to focus on your core business activities.

Enhancing your WordPress website with plugins and themes can greatly improve its functionality and visual appeal. There is a wide range of plugins available for various purposes, from SEO optimization and e-commerce integration to contact forms and social media sharing. Moreover, choosing the right theme can give your website a professional and unique look.

Managing a WordPress website efficiently requires implementing some best practices. These include keeping your plugins and themes updated, regularly backing up your site, optimizing your website for speed and performance, and ensuring strong security measures are in place.

If you are a freelance web developer, building a professional portfolio website is crucial to showcase your skills and attract potential clients. Your portfolio website should highlight your best work, display your expertise, and provide a clear contact method for prospective clients.

When hiring a WordPress freelancer, it is essential to create a comprehensive job description that outlines your project requirements and expectations. Additionally, ensure that the freelancer has the necessary qualifications and experience to handle the job effectively.

In conclusion, mastering WordPress website management is a valuable skill that can open up numerous opportunities for freelancers. Whether you choose to offer website management services, create themes and plugins, or provide consulting, WordPress is a powerful tool that can help you succeed in the digital world.

Remember, when it comes to WordPress website management, Managed-WP is here to help. Our premium managed WordPress cloud hosting platform simplifies infrastructure, offers freedom in digital experiences, and provides expert support 24/7/365. Check out to experience the benefits of our reliable and hassle-free WordPress hosting solution.

Frequently Asked Questions

  1. What are some essential tips for managing a WordPress website?

    Some essential tips for managing a WordPress website include regularly updating themes and plugins, backing up your site, optimizing site speed, securing the website with strong passwords and security plugins, and staying up-to-date with the latest WordPress news and updates.

  2. How can I optimize the speed of my WordPress website?

    To optimize the speed, you can use caching plugins, compress and optimize images, choose a reliable hosting provider, minimize the use of external scripts and plugins, and enable browser caching.

  3. What security measures should I take for my WordPress website?

    Take the following security measures for your WordPress website: use strong and unique passwords, regularly update themes and plugins, install a security plugin, enable two-factor authentication, limit login attempts, and regularly backup your website.

  4. How often should I backup my WordPress website?

    It is recommended to regularly backup your WordPress website. Depending on the frequency of your changes, a weekly or daily backup can be suitable. Consider using automated backup plugins to make the process easier.

  5. What are some common mistakes to avoid in WordPress website management?

    Some common mistakes to avoid in WordPress website management are neglecting updates, using weak passwords, not optimizing images, not having a backup strategy, ignoring security measures, and not monitoring website performance.

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