For businesses looking to establish a strong web presence, Squarespace is an excellent platform for building a website. However, a website isn’t worth much if it isn’t ranking well on Google. Fortunately, there are plenty of tips and tricks that you can use to optimize your Squarespace website for Google SEO. Here are some of the most effective tips for increasing your website’s Google rankings.
Make Sure Your Site is Mobile-Friendly
Google has been giving preference to mobile-friendly websites for some time now, so it is imperative that you make sure your website is optimized for mobile viewing. Fortunately, Squarespace is optimized for mobile devices, so you don’t have to worry too much about this. The biggest challenge is making sure that your content looks good when viewed on a small screen.
Create Quality Content
When it comes to ranking well on Google, content is king. You need to make sure that you are creating content that is interesting, informative, and relevant to your target audience. Google will take note of any content that is of low-quality or duplicated from other sources. To ensure that you are creating the highest-quality content possible, make sure to do the following:
- Do keyword research to find out what topics are most relevant to your audience.
- Write in a conversational style that is easy to understand.
- Include visuals to make your content more engaging.
- Edit and proofread your content to make sure there are no errors.
- Link to other high-quality sources when relevant.
- Encourage readers to leave comments and feedback.
Select the Right URL Structure
The URL you use for your website plays a role in SEO. It is important that you choose a URL that is clear and concise, as this makes it easier for Google (and people) to understand what your website is about. When you create a website with Squarespace, you have a couple of options for the URL structure:
- Using your own domain name.
- Using a subdomain of the Squarespace domain.
Using your own domain name is preferred because it adds an extra layer of credibility to your website. It is also more likely to rank well on Google, as it appears more authoritative than a subdomain.
Increase Your Page Speed
Google looks for websites that load quickly, as this provides a better user experience. Squarespace does a good job at optimizing images and content for quick loading, but you can further improve your page speed by optimizing your code and using a caching plugin. Depending on your hosting provider, you may also be able to use a content delivery network (CDN) to further increase your page speed.
Make Use of Structured Data
Structured data is becoming increasingly important in SEO, as it provides Google with additional information about your website. Squarespace has a built-in tool for adding structured data to your website, so you don’t need to worry about manually adding the code. You can use this tool to add schema markup to your pages and posts, which helps Google understand the content on your website.
Link to Other Pages
Linking to other pages on your website helps Google better understand the structure of your website, which in turn can improve your rankings. Furthermore, linking to relevant blog posts, pages, and articles can increase the time readers spend on your website, which Google also takes into account when determining your website’s ranking. Whenever possible, link to other pages within your content. This will also help your readers find more valuable content.
Set Up Google Search Console
Google Search Console is a free tool that gives you access to all sorts of data about your website, including how it is performing in Google’s search engine. Setting up your website with Google Search Console gives you insight into how your website is ranking, as well as any issues that may be affecting its performance. This data can be invaluable when it comes to improving your website’s rankings on Google.
Submit an XML Sitemap
Submitting an XML sitemap to Google gives it a clear picture of the structure of your website. This makes it easier for Google to index your website and display it in the search results. Squarespace makes it easy to generate an XML sitemap and submit it to Google. This is an essential step in optimizing your website for SEO.
Optimizing your Squarespace website for SEO is essential if you want to increase your rankings on Google. Fortunately, Squarespace provides plenty of tools for doing so. By following the tips outlined above, you can make sure that your website is SEO-friendly and properly optimized for Google.