如何更改 WordPress 網站的網域：順利遷移的分步指南

歡迎閱讀本逐步指南，以了解如何變更 WordPress 網站的網域。無論您是要重塑品牌、改進 SEO 還是只是尋找更好的域名，將 WordPress 網站遷移到新域都可能是一項艱鉅的任務。但別擔心！本指南旨在使整個過程順利且無壓力。

更改網域涉及將整個網站從一個網址移至另一個網址。它需要仔細的規劃和執行，以確保您的網站繼續正常運作並且您的用戶不受影響。在本指南中，我們將引導您完成網域遷移過程的每個步驟，從準備到最終注意事項。

但在我們深入探討之前，有必要先強調正確網站遷移的重要性。執行不當的網域遷移可能會導致連結中斷、搜尋引擎排名下降，並對網站的整體效能產生負面影響。因此，遵循本指南中概述的步驟對於確保您的網站及其使用者的無縫過渡至關重要。

因此，如果您準備好學習如何輕鬆更改 WordPress 網站的網域，那麼讓我們開始第一部分：了解網域遷移。

了解網域遷移

歡迎來到了解網域遷移部分！在本節中，我們將探討什麼是網域遷移以及您可能需要變更 WordPress 網站網域的原因。那麼就讓我們深入了解吧！

什麼是網域遷移？

網域遷移是指將您的網站從一個網域移動到另一個網域的過程。這可能涉及完全更改主域名，或者只是將您的網站從子域移動到主域。網域遷移是企業重塑品牌、更改網域名稱或將多個網站合併為一個網站時的常見做法。

當您遷移 WordPress 網站的網域時，必須確保平穩過渡而不丟失任何流量、排名或使用者資料。正確的規劃和執行對於維護網站的 SEO 價值並防止對您的線上形象產生任何負面影響至關重要。

更改 WordPress 網站網域的原因

現在，讓我們來探討一下您可能需要更改 WordPress 網站網域的一些常見原因：

1. 品牌重塑： 如果您正在進行品牌重塑過程，更改網域可能是使您的網站與新品牌識別保持一致的關鍵一步。
2. 改進的搜尋引擎優化： 有時，您可能會意識到目前的網域並未針對搜尋引擎進行最佳化，而切換到包含相關關鍵字的新網域可以提高您的 SEO 工作量。
3. 整合網站： 如果您有多個網站或子網域，將它們合併到一個有凝聚力的網域中可以幫助簡化您的線上狀態並簡化管理。
4. 域名已過期或無法使用： 在某些情況下，您目前的網域可能已過期，或者您可能想要取得更適合您業務的新網域。

無論原因是什麼，必須徹底了解網域遷移的影響並遵循正確的步驟以確保成功過渡。在下一節中，我們將討論更改 WordPress 網站網域之前所需的準備工作。

接下來： 準備

準備

在開始 WordPress 網站的網域遷移過程之前，做一些準備工作以確保順利過渡非常重要。採取這些步驟將有助於最大限度地減少任何潛在問題並使流程變得更加容易。您需要執行以下操作：

備份您的 WordPress 網站

在對您的網域進行任何更改之前，備份您的 WordPress 網站至關重要。這將確保您擁有網站的副本，以防遷移過程中出現任何問題。有幾個可用的插件，例如 UpdraftPlus 或 Duplicator，可以幫助您輕鬆備份網站。

通知用戶和訂閱者

如果您的網站有活躍用戶或訂閱者，請務必通知他們即將發生的網域變更。這將有助於他們隨時了解情況並確保您的受眾無縫過渡。考慮發送電子郵件或在您的網站和社交媒體平台上發佈公告，以告知您的用戶有關網域遷移的資訊。

更新內部連結和硬編碼 URL

在遷移到新網域之前，必須更新 WordPress 網站中的所有內部連結和硬編碼 URL。這包括內容、導航選單、小部件和主題文件中的連結。未能更新這些連結可能會導致連結損壞，從而對您網站的用戶體驗和 SEO 產生負面影響。您可以使用 Better Search Replace 等外掛程式輕鬆搜尋和取代整個網站中的 URL。

在網域遷移過程之前做好適當的準備，您可以避免潛在的問題並確保 WordPress 網站的無縫過渡。下一步將是設定新網域。

設定新域

當涉及到更改 WordPress 網站的網域時，設定新網域是遷移過程中的重要步驟。這包括選擇託管提供者、將網域指向您的託管以及在新網域上安裝 WordPress。讓我們分解這些步驟，以確保您的網站順利過渡。

選擇託管提供者

為您的新網域選擇合適的託管提供者對於確保最佳網站效能和可靠性至關重要。以下是做出選擇時需要考慮的一些因素：

• 速度和性能： 尋找提供快速可靠的伺服器基礎架構的託管供應商，幫助您的網站順利運作。
• 可擴充性： 考慮您網站的潛在成長並選擇能夠滿足您未來需求的託管提供者。
• 客戶支援： 選擇具有出色客戶支援的託管供應商，確保您在需要時隨時獲得協助。
• 安全： 優先考慮提供強大安全措施以保護您的網站免受潛在威脅的託管提供者。

一些流行的 WordPress 網站託管提供者包括 Bluehost、SiteGround 和 WP Engine。在做出決定之前，先做一些研究、閱讀評論並比較他們的產品。

將網域名稱指向您的主機

選擇託管提供者後，您需要將您的網域指向您的託管帳戶。這涉及更新網域的 DNS（網域名稱系統）設定。您需要執行以下操作：

1. 造訪您的網域註冊商： 登入您的網域註冊商網站（您註冊網域的服務）。
2. 找到 DNS 設定： 在您的帳戶中尋找 DNS 設定或 DNS 管理部分。
3. 更新 DNS 記錄： 尋找用於編輯 DNS 記錄並新增託管提供者提供的名稱伺服器的選項。儲存更改。

請注意，DNS 變更可能需要一些時間才能在網路上傳播，因此您的新網域可能需要幾個小時才能開始指向您的託管帳戶。

在新網域上安裝 WordPress

一旦您的網域指向您的託管帳戶，您就可以繼續在新網域上安裝 WordPress。大多數託管提供者提供一鍵式安裝，使過程快速且無憂。操作方法如下：

1. 登入您的託管帳戶： 使用提供的登入詳細資訊存取託管提供者的控制面板或儀表板。
2. 找到 WordPress 安裝程式： 尋找安裝 WordPress 的選項。在大多數情況下，您可以在「網站」或「WordPress 工具」等部分下找到它。
3. 選擇您的網域： 指定要安裝 WordPress 的新網域。
4. 完成安裝： 填寫所需信息，例如網站標題、管理員使用者名稱和密碼。點選安裝按鈕啟動安裝程序。

安裝完成後，您將收到一條確認訊息以及 WordPress 管理區域的登入詳細資訊。請妥善保存這些憑證以供日後參考。

設定新域是域遷移過程中的關鍵步驟。透過選擇正確的託管提供者、將網域指向您的託管並在新網域上安裝 WordPress，您將為無縫過渡奠定基礎。在下一節中，我們將討論實際的遷移過程，將您的現有網站移至新網域。

遷移過程

在本節中，我們將引導您完成將 WordPress 網站遷移到新網域的逐步過程。請仔細遵循這些說明，以確保遷移順利、成功。

匯出您的 WordPress 資料庫

遷移過程的第一步是從舊網域匯出 WordPress 資料庫。這將允許您將網站的所有內容和設定轉移到新網域。您可以這樣做：

1. 登入舊 WordPress 網站的管理儀表板。
2. 轉到“工具”部分，然後按一下“匯出”。
3. 選擇匯出“所有內容”的選項，然後按一下“下載匯出檔案”按鈕。
4. 將匯出的檔案儲存到您的電腦。

將檔案傳輸到新網域

匯出資料庫後，您需要將網站的所有檔案傳輸到新網域。您可以這樣做：

1. 使用 FTP 或託管提供者的檔案管理器連接到新網域的託管帳戶。
2. 導航到新網域的根目錄。
3. 將網站的所有檔案上傳到此目錄。這包括 WordPress 核心文件、主題、外掛和媒體上傳。

將資料庫匯入到新網域

傳輸檔案後，您需要將資料庫匯入到新網域。這將帶來您網站的所有內容和設定。您可以這樣做：

1. 登入新 WordPress 網站的管理儀表板。
2. 安裝並啟動名為「All-in-One WP Migration」的插件。
3. 轉到插件的設定並選擇導入網站的選項。
4. 上傳您先前儲存的資料庫匯出檔案。
5. 該插件將處理導入過程並在完成時通知您。

重要提示：
「All-in-One WP Migration」外掛程式對免費用戶有檔案大小限制。如果您網站的資料超出此限制，您可能需要購買該外掛程式的進階版本或使用其他方法匯入資料庫。

恭喜！您已成功將 WordPress 網站的資料庫和檔案移轉到新網域。下一步是更新您的 WordPress 設置，以確保您的網站在新網域上正常運作。繼續按照指南學習如何執行此操作。

「遷移過程包括匯出 WordPress 資料庫、將檔案傳輸到新網域以及將資料庫匯入到新網域。這可確保您網站的所有內容和設定都正確移至新網域。

更新 WordPress 設定

成功將 WordPress 網站移轉到新網域後，您需要更新 WordPress 設定以確保一切順利運行。以下是一些需要遵循的重要步驟：

更新網站 URL 和主頁 URL

將網站遷移到新網域後，您需要做的第一件事是更新 WordPress 設定中的網站 URL 和主頁 URL。這將確保您網站上的所有連結和內部引用都指向新網域。

若要更新網站 URL 和首頁 URL，請執行下列步驟：

1. 登入您的 WordPress 儀表板。
2. 前往 設定 > 一般的.
3. 尋找 WordPress 位址 (URL) 和 網站位址 (URL) 字段。
4. 將兩個欄位中的舊網域替換為新網域。
5. 點選 儲存變更 更新設定。

透過更新這些 URL，您將告訴 WordPress 您的網站已移至新網域，並且所有連結都應相應定向。

更新固定連結

接下來，您需要更新永久鏈接，這些鏈接決定您的帖子和頁面的顯示方式。更新這些永久連結非常重要，以確保您的所有連結都適合 SEO 並反映新網域。

要更新您的永久鏈接，請按照下列步驟操作：

1. 前往 設定 > 固定連結 在您的 WordPress 儀表板中。
2. 為您的網站選擇所需的永久連結結構。您可以從以下選項中進行選擇 貼文名稱, 日期和名稱， 或者 月份和姓名.
3. 點選 儲存變更 更新永久連結結構。

更新您的永久連結將確保您網站的 URL 乾淨且用戶友好，這可以提高您的 SEO 排名。

修復損壞的連結和媒體 URL

在網域遷移過程中，您網站的某些連結和媒體 URL 可能會損壞。要修復這些損壞的連結和媒體 URL，請按照下列步驟操作：

1. 安裝並啟用插件，例如 天鵝絨藍調更新網址 或者 更好的搜尋替換.
2. 前往 工具 > 更新網址 或者 搜尋替換.
3. 在中輸入您的舊域名 舊網址 欄位和您的新網域 新網址 場地。
4. 選擇要運行更新的表。在大多數情況下，您將選擇所有表。
5. 檢查 試運行 選項以確保您不會進行任何意外的更改。這將向您顯示一份關於將要更改的內容的報告，而無需實際進行更改。
6. 如果您對結果滿意，請取消選中 試運行 選項並點擊 更新 或者 代替 按鈕進行更改。

這些外掛程式將搜尋舊網域的任何實例，並在網站的所有資料庫表中將其替換為新網域。這將修復遷移過程中可能出現的任何損壞的連結或媒體 URL。

更新 WordPress 設定是確保您的網站在新網域上正常運作的關鍵步驟。透過執行這些步驟，您可以避免任何潛在問題並保持無縫的用戶體驗。

測試和故障排除

完成遷移過程並更新 WordPress 設定後，徹底測試您的網站並解決可能出現的任何問題至關重要。這將確保您的新網域正常運行，並且您的網站訪客擁有無縫的用戶體驗。以下是測試和故障排除階段要採取的一些關鍵步驟：

驗證網站功能

• 造訪您的新網域並瀏覽您的網站，以確保所有頁面、圖像和連結都能正常運作。
• Test different functionalities such as contact forms, search functionality, and e-commerce features to ensure they are functioning as expected.
• Check that your website is responsive and looks good on different devices and screen sizes.

Redirect Old URLs to New Domain

• Set up 301 redirects from your old domain to your new domain. This is important to maintain your search engine rankings and redirect users who may still be accessing your old domain.
• Use a plugin like “Redirection” or update your .htaccess file to set up the redirects.

Resolving Common Issues

• If you encounter any broken links or missing images after the migration, check if the file paths have changed and update them accordingly.
• If your website is not displaying properly, clear your browser cache or try accessing it from a different browser.
• Ensure that your SSL certificate is properly configured on your new domain to avoid any security warnings from browsers.

Remember, testing and troubleshooting may require some trial and error, so be patient and thorough when inspecting your website for any issues. Conducting rigorous testing will help you identify and resolve any problems before they impact your visitors.

“Testing is an integral part of the website migration process. It ensures that your website is functioning properly and provides a positive user experience to your visitors.”

Updating SEO and Analytics

When you migrate your WordPress site to a new domain, it’s important to update your SEO (Search Engine Optimization) and analytics settings to ensure a smooth transition and maintain your website’s visibility and performance. Here are some steps to follow:

Update Search Engine Optimization (SEO)

Search engines like Google rely on various signals to rank websites in search results. When you change your domain, you need to inform search engines about the change and update your SEO settings accordingly. Here’s what you can do:

1. Update your sitemap: Generate a new sitemap for your new domain and submit it to search engines via their respective webmaster tools. This helps search engines discover your new URLs and index your site properly.
2. 設定 301 重定向: Set up 301 redirects from your old domain to the corresponding pages on your new domain. This ensures that any existing search engine rankings and indexed pages are transferred to the new domain.
3. Update meta tags: Review and update the meta tags (such as title tags and meta descriptions) on your web pages. Make sure they reflect the new domain and accurately describe the content of each page.
4. 更新內部連結: Go through your website and update any internal links that point to the old domain. Replace them with the corresponding URLs on the new domain. This helps search engines and users navigate your site smoothly.
5. Update backlinks: If you have any backlinks pointing to your old domain, reach out to the respective website owners and ask them to update the links to your new domain. This ensures that your website continues to benefit from external links.

Update Google Analytics and Webmaster Tools

Analytics tools provide valuable insights into your website’s performance, traffic sources, and user behavior. Here’s what you should do to update your analytics settings:

1. Update tracking code: Install your analytics tracking code on the new domain. If you’re using Google Analytics, make sure to replace the old tracking code with the new one provided for the new domain. This ensures that all website activity is accurately tracked.
2. Update website profiles: In your analytics tool (such as Google Analytics), create a new profile for your new domain and delete the old one. This allows you to track website data specifically for the new domain and avoid any confusion with the old data.
3. Verify the new domain: If you’re using Google Webmaster Tools (now called Google Search Console), verify the new domain to gain access to valuable insights and features. This helps you monitor and optimize your site’s performance in search results.
4. Update referrals and goal tracking: If you have set up referral exclusions or goal tracking in your analytics tool, make sure to update them to account for the new domain. This ensures that the data is accurate and meaningful for your website analysis.

Remember, updating your SEO and analytics settings may take some time for search engines to process and reflect the changes. Monitor your website’s performance and rankings to ensure everything is working as expected. Additionally, regularly check your analytics reports to gain insights into how users are interacting with your new domain.

By updating your SEO and analytics settings, you can maintain and even improve your website’s visibility, traffic, and performance on search engines. This ensures that your efforts in migrating to a new domain are fruitful and your website continues to attract visitors and achieve your online goals.

Final Steps and Considerations

Congratulations! You have successfully migrated your WordPress site to a new domain. But before you celebrate, there are a few final steps and considerations to keep in mind to ensure a smooth transition and maintain a seamless user experience. Here’s what you need to do:

Inform Search Engines of the Domain Change

Once your site is up and running on the new domain, it’s important to inform search engines about the change. This helps them update their indexes and ensure that your site’s content appears in the search results for the new domain. Here’s how you can do it:

1. Submit a Change of Address in Google Search Console: If you have previously set up your WordPress site on Google Search Console, you can use the Change of Address tool to notify Google about the domain change. This will help Google update its index and associate your site’s new domain with the existing search rankings.
2. Submit an XML Sitemap to Search Engines: Generate a new XML sitemap for your site on the new domain and submit it to various search engines, including Google, Bing, and Yahoo. This will help search engine bots discover and index your new site more efficiently.

Monitor Site Traffic and Performance

After the domain migration, it’s crucial to keep an eye on your site’s traffic and performance. This will allow you to identify any potential issues and take necessary actions. Here’s what you can do:

1. Monitor Traffic Patterns: Keep an eye on your site’s analytics to ensure that there are no significant drops or anomalies in traffic. If you notice any sudden changes, investigate the cause and take appropriate measures to address it.
2. 檢查損壞的連結和錯誤: Use tools like Google Search Console or third-party plugins to identify any broken links or errors on your site. Fixing these issues promptly will help maintain a positive user experience and ensure that both search engines and visitors can access all your content.

Maintain a Seamless User Experience

A domain migration can sometimes lead to a temporary interruption in your site’s accessibility. To minimize the impact on your users and maintain a seamless experience, consider the following steps:

1. Set Up 301 Redirects: Create permanent 301 redirects from the old URLs to the corresponding new URLs on the new domain. This ensures that users who try to access your site using the old URLs will automatically be redirected to the new domain without any hassle.
2. Update External Links: If your site has external backlinks, especially from reputable websites, reach out to the site owners and inform them about the change in your domain. Request them to update the links on their end to point to the new domain. This will help ensure that you don’t lose any valuable link juice and maintain a strong online presence.

Remember, a smooth domain migration is essential for maintaining your site’s visibility, user experience, and search engine rankings. By following these final steps and considerations, you can ensure that your WordPress site continues to thrive on its new domain.

Now that you have completed the migration process and taken care of all the necessary steps, it’s time to sit back and enjoy the benefits of your new domain!

結論

Congratulations! You have successfully changed your WordPress site’s domain using the step-by-step guide provided. Migrating your domain can be a nerve-wracking process, but with proper preparation and execution, you can ensure a smooth transition for your website.

Remember, changing your domain is not a decision to be taken lightly. It is important to have valid reasons for making this change, such as rebranding or improving the overall user experience. Take the time to analyze your goals and consider the impact it may have on your site’s SEO and user engagement.

Throughout the migration process, it is crucial to be diligent in backing up your WordPress site, notifying users and subscribers, and updating internal links and hard-coded URLs. These steps will help mitigate any potential data loss and ensure that your website remains accessible and functional.

Setting up the new domain involves choosing a reliable hosting provider, pointing the domain to your hosting, and installing WordPress on the new domain. These steps will set the foundation for your website’s new home and ensure a seamless transition.

The migration process itself consists of exporting your WordPress database, transferring files to the new domain, and importing the database to the new domain. Pay close attention to detail during this step to avoid any data corruption or loss.

Once the migration is complete, it is essential to update your WordPress settings, including the site URL, home URL, and permalinks. Fixing any broken links and media URLs will help maintain the integrity of your website.

Testing and troubleshooting are vital to ensure that your new domain is functioning correctly. Verify website functionality, redirect old URLs to the new domain, and be prepared to address any common issues that may arise.

Updating your SEO and analytics settings is another crucial step in the process. Make sure to update your search engine optimization for the new domain and update Google Analytics and Webmaster Tools to accurately track your website’s performance.

Finally, don’t forget the final steps and considerations. Inform search engines of the domain change, monitor site traffic and performance, and maintain a seamless user experience. These steps will ensure that your site continues to thrive after the migration.

Changing your WordPress site’s domain is a significant undertaking, but with the right guidance and proper planning, it can be a smooth and successful process. Take your time, follow the steps outlined in this guide, and don’t hesitate to seek professional help if needed.

Good luck with your domain migration, and may your website continue to grow and flourish with its new domain!

常見問題解答

1. Why would I need to change my WordPress site’s domain?

   There are several reasons why you might need to change your WordPress site’s domain, including rebranding, domain name expiration, or moving to a new domain for better SEO.

2. Is it possible to change my WordPress site’s domain without losing SEO value?

   Yes, it is possible to change your WordPress site’s domain without losing SEO value, but it requires careful planning and implementation. Properly set up 301 redirects, update internal links, and inform search engines about the domain change through Google Search Console.

3. What are the steps involved in changing my WordPress site’s domain?

   The steps involved in changing your WordPress site’s domain include backing up your site, acquiring the new domain, setting up the hosting, moving your content and database to the new domain, updating internal links, and setting up 301 redirects.

4. Do I need any technical skills to change my WordPress site’s domain?

   Changing your WordPress site’s domain does require some technical skills, such as domain management, hosting setup, and database migration. However, many web hosting providers offer tools or services to simplify the process for non-technical users.

5. Are there any risks involved in changing my WordPress site’s domain?

   Changing your WordPress site’s domain comes with certain risks, such as potential loss of organic traffic if the migration is not handled properly. It is crucial to follow best practices and thoroughly test the new domain before making it live to minimize any potential risks.

{“@context”：“https://schema.org”，“@type”：“FAQPage”，“mainEntity”：[
{“@type”: “Question”,”name”: “Why would I need to change my WordPress site’s domain?”,”acceptedAnswer”: { “@type”: “Answer”,”text”: “There are several reasons why you might need to change your WordPress site’s domain, including rebranding, domain name expiration, or moving to a new domain for better SEO.”}},
{“@type”: “Question”,”name”: “Is it possible to change my WordPress site’s domain without losing SEO value?”,”acceptedAnswer”: { “@type”: “Answer”,”text”: “Yes, it is possible to change your WordPress site’s domain without losing SEO value, but it requires careful planning and implementation. Properly set up 301 redirects, update internal links, and inform search engines about the domain change through Google Search Console.”}},
{“@type”: “Question”,”name”: “What are the steps involved in changing my WordPress site’s domain?”,”acceptedAnswer”: { “@type”: “Answer”,”text”: “The steps involved in changing your WordPress site’s domain include backing up your site, acquiring the new domain, setting up the hosting, moving your content and database to the new domain, updating internal links, and setting up 301 redirects.”}},
{“@type”: “Question”,”name”: “Do I need any technical skills to change my WordPress site’s domain?”,”acceptedAnswer”: { “@type”: “Answer”,”text”: “Changing your WordPress site’s domain does require some technical skills, such as domain management, hosting setup, and database migration. However, many web hosting providers offer tools or services to simplify the process for non-technical users.”}},
{“@type”: “Question”,”name”: “Are there any risks involved in changing my WordPress site’s domain?”,”acceptedAnswer”: { “@type”: “Answer”,”text”: “Changing your WordPress site’s domain comes with certain risks, such as potential loss of organic traffic if the migration is not handled properly. It is crucial to follow best practices and thoroughly test the new domain before making it live to minimize any potential risks.”}}
]}