欢迎阅读本分步指南，了解如何更改 WordPress 网站的域名。无论您是要重塑品牌、改进 SEO 还是仅仅寻找更好的域名，将 WordPress 网站迁移到新域名都可能是一项艰巨的任务。但别担心！本指南可让您轻松无忧地完成此过程。
更改域名涉及将整个网站从一个网址移动到另一个网址。这需要仔细规划和执行，以确保您的网站继续正常运行并且您的用户不受影响。在本指南中，我们将引导您完成域名迁移过程的每个步骤，从准备到最终考虑。
但在我们深入探讨之前，必须强调正确网站迁移的重要性。执行不当的域名迁移可能会导致链接断开、搜索引擎排名下降，并对网站的整体性能产生负面影响。这就是为什么遵循本指南中概述的步骤以确保您的网站及其用户的无缝过渡至关重要。
因此，如果您准备好学习如何顺利地更改 WordPress 网站的域名，让我们从第一部分开始：了解域名迁移。
了解域迁移
欢迎来到了解域迁移的部分！在本部分中，我们将探讨什么是域迁移以及您可能需要更改 WordPress 站点域的原因。让我们开始吧！
什么是域名迁移？
域名迁移是指将您的网站从一个域名迁移到另一个域名的过程。这可能涉及完全更改主域名，或者只是将您的网站从子域名迁移到主域名。域名迁移是重塑企业品牌、更改域名或将多个网站合并为一个时的常见做法。
迁移 WordPress 网站的域名时，必须确保顺利过渡，不会丢失任何流量、排名或用户数据。适当的规划和执行对于维护网站的 SEO 价值并防止对您的在线形象产生任何负面影响至关重要。
更改 WordPress 网站域名的原因
现在，让我们探讨一下可能需要更改 WordPress 网站域名的一些常见原因：
- 品牌重塑： 如果您正在进行品牌重塑过程，更改域名可能是使您的网站与新品牌形象保持一致的关键一步。
- 改进搜索引擎优化： 有时，您可能会发现您当前的域名并未针对搜索引擎进行优化，而切换到包含相关关键字的新域名可以增强您的 SEO 效果。
- 整合网站： 如果您有多个网站或子域，将它们合并为一个有凝聚力的域可以帮助简化您的在线状态并简化管理。
- 域名已过期或不可用： 在某些情况下，您当前的域名可能已过期，或者您可能想要获取更适合您业务的新域名。
无论原因是什么，彻底了解域迁移的影响并遵循正确的步骤以确保成功过渡至关重要。在下一节中，我们将讨论更改 WordPress 网站的域之前所需的准备工作。
接下来： 准备
准备
在开始 WordPress 网站的域名迁移过程之前，务必做好一些准备以确保顺利过渡。采取这些步骤将有助于最大限度地减少任何潜在问题并使迁移过程更加轻松。以下是您需要做的：
备份您的WordPress网站
在对域名进行任何更改之前，备份您的 WordPress 网站至关重要。这将确保您拥有网站的副本，以防在迁移过程中出现任何问题。有几种可用的插件，如 UpdraftPlus 或 Duplicator，可以帮助您轻松备份您的网站。
通知用户和订阅者
如果您的网站有活跃用户或订阅者，请务必通知他们即将进行的域名更改。这将帮助他们随时了解情况，并确保您的受众能够顺利过渡。考虑发送电子邮件或在您的网站和社交媒体平台上发布公告，告知您的用户有关域名迁移的信息。
更新内部链接和硬编码 URL
在迁移到新域名之前，更新 WordPress 网站内的所有内部链接和硬编码 URL 至关重要。这包括内容、导航菜单、小部件和主题文件中的链接。未能更新这些链接可能会导致链接中断，从而对网站的用户体验和 SEO 产生负面影响。您可以使用 Better Search Replace 等插件轻松搜索和替换整个网站的 URL。
通过在域名迁移过程之前做好适当的准备，您可以避免潜在的问题并确保您的 WordPress 网站的无缝过渡。下一步将是设置新域名。
设置新域名
在更改 WordPress 网站的域名时，设置新域名是迁移过程中的重要一步。这包括选择托管服务提供商、将域名指向您的托管服务以及在新域名上安装 WordPress。让我们分解这些步骤，以确保您的网站顺利过渡。
选择托管服务提供商
为您的新域名选择合适的托管服务提供商对于确保最佳网站性能和可靠性至关重要。以下是您在做出选择时需要考虑的一些因素：
- 速度和性能： 寻找提供快速、可靠的服务器基础设施的托管服务提供商，帮助您的网站顺利运行。
- 可扩展性： 考虑您网站的潜在增长，并选择能够满足您未来需求的托管服务提供商。
- 客户支持： 选择具有优质客户支持的托管服务提供商，确保您在需要时能获得帮助。
- 安全： 优先选择提供强大安全措施的托管服务提供商，以保护您的网站免受潜在威胁。
一些流行的 WordPress 网站托管服务提供商包括 Bluehost、SiteGround 和 WP Engine。在做出决定之前，请做一些研究、阅读评论并比较他们的产品。
将域名指向您的主机
选择托管服务提供商后，您需要将域名指向托管账户。这涉及更新域名的 DNS（域名系统）设置。您需要执行以下操作：
- 访问您的域名注册商： 登录您的域名注册商的网站（您注册域名的服务）。
- 查找 DNS 设置： 在您的帐户中查找 DNS 设置或 DNS 管理部分。
- 更新 DNS 记录： 找到编辑 DNS 记录的选项并添加托管服务提供商提供的名称服务器。保存更改。
请注意，DNS 更改可能需要一些时间才能在互联网上传播，因此您的新域名可能需要几个小时才能开始指向您的托管帐户。
在新域名上安装 WordPress
一旦您的域名指向您的托管帐户，您就可以在新域名上继续安装 WordPress。大多数托管服务提供商都提供一键安装，使安装过程快速而轻松。操作方法如下：
- 登录您的托管账户： 使用提供的登录详细信息访问您的托管服务提供商的控制面板或仪表板。
- 查找 WordPress 安装程序： 查找安装 WordPress 的选项。大多数情况下，您会在“网站”或“WordPress 工具”等部分下找到它。
- 选择您的域名： 指定您想要安装 WordPress 的新域。
- 完成安装： 填写所需信息，例如网站标题、管理员用户名和密码。单击安装按钮以启动安装过程。
安装完成后，您将收到一条确认消息以及 WordPress 管理区域的登录详细信息。请妥善保存这些凭据以供将来参考。
设置新域名是域名迁移过程中的关键步骤。通过选择合适的托管服务提供商、将域名指向您的托管服务并在新域名上安装 WordPress，您将为无缝过渡奠定基础。在下一节中，我们将讨论实际的迁移过程，将您现有的网站迁移到新域名。
迁移过程
在本节中，我们将引导您逐步完成将 WordPress 网站迁移到新域名的过程。请仔细遵循这些说明，以确保顺利成功迁移。
导出您的 WordPress 数据库
迁移过程的第一步是从旧域导出 WordPress 数据库。这将允许您将网站的所有内容和设置转移到新域。您可以按照以下步骤操作：
- 登录到您旧的 WordPress 网站的管理仪表板。
- 转到“工具”部分并单击“导出”。
- 选择导出“所有内容”选项，然后单击“下载导出文件”按钮。
- 将导出的文件保存到您的计算机。
将文件传输到新域
导出数据库后，您需要将网站的所有文件转移到新域名。具体操作如下：
- 使用 FTP 或托管服务提供商的文件管理器连接到新域名的托管帐户。
- 导航到新域的根目录。
- 将您网站的所有文件上传到此目录。这包括 WordPress 核心文件、主题、插件和媒体上传。
将数据库导入新域
传输文件后，您需要将数据库导入新域名。这将导入您网站的所有内容和设置。操作方法如下：
- 登录到您的新 WordPress 网站的管理仪表板。
- 安装并激活名为“All-in-One WP Migration”的插件。
- 转到插件的设置并选择导入网站的选项。
- 上传您之前保存的数据库导出文件。
- 该插件将处理导入过程并在完成后通知您。
重要提示：
“All-in-One WP Migration”插件对免费用户有文件大小限制。如果您的网站数据超出此限制，您可能需要购买该插件的高级版本或使用其他方法导入数据库。
恭喜！您已成功将 WordPress 网站的数据库和文件迁移到新域名。下一步是更新 WordPress 设置，以确保您的网站在新域名上正常运行。请继续按照指南了解如何执行此操作。
“迁移过程包括导出 WordPress 数据库、将文件传输到新域以及将数据库导入新域。这可确保您网站的所有内容和设置都正确移动到新域。”
更新 WordPress 设置
成功将 WordPress 网站迁移到新域名后，您需要更新 WordPress 设置以确保一切顺利运行。以下是一些需要遵循的重要步骤：
更新站点 URL 和主页 URL
将网站迁移到新域名后，您需要做的第一件事就是更新 WordPress 设置中的站点 URL 和主页 URL。这将确保您网站上的所有链接和内部引用都指向新域名。
要更新站点 URL 和主页 URL，请按照以下步骤操作：
- 登录您的 WordPress 仪表板。
- 转至 设置 > 一般的.
- 寻找 WordPress 地址 (URL) 和 网站地址 (URL) 字段。
- 在两个字段中将旧域名替换为新域名。
- 点击 保存更改 更新设置。
通过更新这些 URL，您是在告诉 WordPress 您的网站已移至新域名，并且所有链接都应相应地定向。
更新固定链接
接下来，您需要更新您的永久链接，这些 URL 决定了您的帖子和页面的显示方式。更新这些永久链接非常重要，以确保您的所有链接都符合 SEO 要求并反映新域名。
要更新您的永久链接，请按照以下步骤操作：
- 转至 设置 > 固定链接 在您的 WordPress 仪表板中。
- 选择您网站所需的永久链接结构。您可以从以下选项中进行选择 帖子名称, 日期和名称， 或者 月份和名称.
- 点击 保存更改 更新永久链接结构。
更新您的永久链接将确保您的网站的 URL 干净且用户友好，这可以提高您的 SEO 排名。
修复损坏的链接和媒体 URL
在域名迁移过程中，您网站的某些链接和媒体 URL 可能会中断。要修复这些中断的链接和媒体 URL，请按以下步骤操作：
- 安装并激活插件 Velvet Blues 更新 URL 或者 更好的搜索替换.
- 转至 工具 > 更新 URL 或者 搜索替换.
- 在 旧网址 字段和您的新域名 新网址 field.
- Select the tables you want to run the update on. In most cases, you will select all tables.
- Check the Dry Run option to make sure you are not making any unintended changes. This will show you a report of what will be changed without actually making the changes.
- If you are satisfied with the results, uncheck the Dry Run option and click on the Update 或者 Replace button to make the changes.
These plugins will search for any instances of your old domain and replace them with the new domain across all your website’s database tables. This will fix any broken links or media URLs that may have occurred during the migration process.
Updating your WordPress settings is a crucial step in ensuring that your website functions properly on the new domain. By following these steps, you can avoid any potential issues and maintain a seamless user experience.
Testing and Troubleshooting
Once you have completed the migration process and updated your WordPress settings, it’s crucial to thoroughly test your website and troubleshoot any issues that may arise. This will ensure that your new domain is functioning properly and that your website visitors have a seamless user experience. Here are some key steps to take during the testing and troubleshooting phase:
Verify Website Functionality
- Visit your new domain and navigate through your website to ensure that all pages, images, and links are working correctly.
- Test different functionalities such as contact forms, search functionality, and e-commerce features to ensure they are functioning as expected.
- Check that your website is responsive and looks good on different devices and screen sizes.
Redirect Old URLs to New Domain
- Set up 301 redirects from your old domain to your new domain. This is important to maintain your search engine rankings and redirect users who may still be accessing your old domain.
- Use a plugin like “Redirection” or update your .htaccess file to set up the redirects.
Resolving Common Issues
- If you encounter any broken links or missing images after the migration, check if the file paths have changed and update them accordingly.
- If your website is not displaying properly, clear your browser cache or try accessing it from a different browser.
- Ensure that your SSL certificate is properly configured on your new domain to avoid any security warnings from browsers.
Remember, testing and troubleshooting may require some trial and error, so be patient and thorough when inspecting your website for any issues. Conducting rigorous testing will help you identify and resolve any problems before they impact your visitors.
“Testing is an integral part of the website migration process. It ensures that your website is functioning properly and provides a positive user experience to your visitors.”
Updating SEO and Analytics
When you migrate your WordPress site to a new domain, it’s important to update your SEO (Search Engine Optimization) and analytics settings to ensure a smooth transition and maintain your website’s visibility and performance. Here are some steps to follow:
Update Search Engine Optimization (SEO)
Search engines like Google rely on various signals to rank websites in search results. When you change your domain, you need to inform search engines about the change and update your SEO settings accordingly. Here’s what you can do:
- Update your sitemap: Generate a new sitemap for your new domain and submit it to search engines via their respective webmaster tools. This helps search engines discover your new URLs and index your site properly.
- Set up 301 redirects: Set up 301 redirects from your old domain to the corresponding pages on your new domain. This ensures that any existing search engine rankings and indexed pages are transferred to the new domain.
- Update meta tags: Review and update the meta tags (such as title tags and meta descriptions) on your web pages. Make sure they reflect the new domain and accurately describe the content of each page.
- Update internal links: Go through your website and update any internal links that point to the old domain. Replace them with the corresponding URLs on the new domain. This helps search engines and users navigate your site smoothly.
- Update backlinks: If you have any backlinks pointing to your old domain, reach out to the respective website owners and ask them to update the links to your new domain. This ensures that your website continues to benefit from external links.
Update Google Analytics and Webmaster Tools
Analytics tools provide valuable insights into your website’s performance, traffic sources, and user behavior. Here’s what you should do to update your analytics settings:
- Update tracking code: Install your analytics tracking code on the new domain. If you’re using Google Analytics, make sure to replace the old tracking code with the new one provided for the new domain. This ensures that all website activity is accurately tracked.
- Update website profiles: In your analytics tool (such as Google Analytics), create a new profile for your new domain and delete the old one. This allows you to track website data specifically for the new domain and avoid any confusion with the old data.
- Verify the new domain: If you’re using Google Webmaster Tools (now called Google Search Console), verify the new domain to gain access to valuable insights and features. This helps you monitor and optimize your site’s performance in search results.
- Update referrals and goal tracking: If you have set up referral exclusions or goal tracking in your analytics tool, make sure to update them to account for the new domain. This ensures that the data is accurate and meaningful for your website analysis.
Remember, updating your SEO and analytics settings may take some time for search engines to process and reflect the changes. Monitor your website’s performance and rankings to ensure everything is working as expected. Additionally, regularly check your analytics reports to gain insights into how users are interacting with your new domain.
By updating your SEO and analytics settings, you can maintain and even improve your website’s visibility, traffic, and performance on search engines. This ensures that your efforts in migrating to a new domain are fruitful and your website continues to attract visitors and achieve your online goals.
Final Steps and Considerations
Congratulations! You have successfully migrated your WordPress site to a new domain. But before you celebrate, there are a few final steps and considerations to keep in mind to ensure a smooth transition and maintain a seamless user experience. Here’s what you need to do:
Inform Search Engines of the Domain Change
Once your site is up and running on the new domain, it’s important to inform search engines about the change. This helps them update their indexes and ensure that your site’s content appears in the search results for the new domain. Here’s how you can do it:
- Submit a Change of Address in Google Search Console: If you have previously set up your WordPress site on Google Search Console, you can use the Change of Address tool to notify Google about the domain change. This will help Google update its index and associate your site’s new domain with the existing search rankings.
- Submit an XML Sitemap to Search Engines: Generate a new XML sitemap for your site on the new domain and submit it to various search engines, including Google, Bing, and Yahoo. This will help search engine bots discover and index your new site more efficiently.
Monitor Site Traffic and Performance
After the domain migration, it’s crucial to keep an eye on your site’s traffic and performance. This will allow you to identify any potential issues and take necessary actions. Here’s what you can do:
- Monitor Traffic Patterns: Keep an eye on your site’s analytics to ensure that there are no significant drops or anomalies in traffic. If you notice any sudden changes, investigate the cause and take appropriate measures to address it.
- Check for Broken Links and Errors: Use tools like Google Search Console or third-party plugins to identify any broken links or errors on your site. Fixing these issues promptly will help maintain a positive user experience and ensure that both search engines and visitors can access all your content.
Maintain a Seamless User Experience
A domain migration can sometimes lead to a temporary interruption in your site’s accessibility. To minimize the impact on your users and maintain a seamless experience, consider the following steps:
- Set Up 301 Redirects: Create permanent 301 redirects from the old URLs to the corresponding new URLs on the new domain. This ensures that users who try to access your site using the old URLs will automatically be redirected to the new domain without any hassle.
- Update External Links: If your site has external backlinks, especially from reputable websites, reach out to the site owners and inform them about the change in your domain. Request them to update the links on their end to point to the new domain. This will help ensure that you don’t lose any valuable link juice and maintain a strong online presence.
Remember, a smooth domain migration is essential for maintaining your site’s visibility, user experience, and search engine rankings. By following these final steps and considerations, you can ensure that your WordPress site continues to thrive on its new domain.
Now that you have completed the migration process and taken care of all the necessary steps, it’s time to sit back and enjoy the benefits of your new domain!
结论
Congratulations! You have successfully changed your WordPress site’s domain using the step-by-step guide provided. Migrating your domain can be a nerve-wracking process, but with proper preparation and execution, you can ensure a smooth transition for your website.
Remember, changing your domain is not a decision to be taken lightly. It is important to have valid reasons for making this change, such as rebranding or improving the overall user experience. Take the time to analyze your goals and consider the impact it may have on your site’s SEO and user engagement.
Throughout the migration process, it is crucial to be diligent in backing up your WordPress site, notifying users and subscribers, and updating internal links and hard-coded URLs. These steps will help mitigate any potential data loss and ensure that your website remains accessible and functional.
Setting up the new domain involves choosing a reliable hosting provider, pointing the domain to your hosting, and installing WordPress on the new domain. These steps will set the foundation for your website’s new home and ensure a seamless transition.
The migration process itself consists of exporting your WordPress database, transferring files to the new domain, and importing the database to the new domain. Pay close attention to detail during this step to avoid any data corruption or loss.
Once the migration is complete, it is essential to update your WordPress settings, including the site URL, home URL, and permalinks. Fixing any broken links and media URLs will help maintain the integrity of your website.
Testing and troubleshooting are vital to ensure that your new domain is functioning correctly. Verify website functionality, redirect old URLs to the new domain, and be prepared to address any common issues that may arise.
Updating your SEO and analytics settings is another crucial step in the process. Make sure to update your search engine optimization for the new domain and update Google Analytics and Webmaster Tools to accurately track your website’s performance.
Finally, don’t forget the final steps and considerations. Inform search engines of the domain change, monitor site traffic and performance, and maintain a seamless user experience. These steps will ensure that your site continues to thrive after the migration.
Changing your WordPress site’s domain is a significant undertaking, but with the right guidance and proper planning, it can be a smooth and successful process. Take your time, follow the steps outlined in this guide, and don’t hesitate to seek professional help if needed.
Good luck with your domain migration, and may your website continue to grow and flourish with its new domain!
常见问题
- Why would I need to change my WordPress site’s domain?
There are several reasons why you might need to change your WordPress site’s domain, including rebranding, domain name expiration, or moving to a new domain for better SEO.
- Is it possible to change my WordPress site’s domain without losing SEO value?
Yes, it is possible to change your WordPress site’s domain without losing SEO value, but it requires careful planning and implementation. Properly set up 301 redirects, update internal links, and inform search engines about the domain change through Google Search Console.
- What are the steps involved in changing my WordPress site’s domain?
The steps involved in changing your WordPress site’s domain include backing up your site, acquiring the new domain, setting up the hosting, moving your content and database to the new domain, updating internal links, and setting up 301 redirects.
- Do I need any technical skills to change my WordPress site’s domain?
Changing your WordPress site’s domain does require some technical skills, such as domain management, hosting setup, and database migration. However, many web hosting providers offer tools or services to simplify the process for non-technical users.
- Are there any risks involved in changing my WordPress site’s domain?
Changing your WordPress site’s domain comes with certain risks, such as potential loss of organic traffic if the migration is not handled properly. It is crucial to follow best practices and thoroughly test the new domain before making it live to minimize any potential risks.
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{“@type”: “Question”,”name”: “Is it possible to change my WordPress site’s domain without losing SEO value?”,”acceptedAnswer”: { “@type”: “Answer”,”text”: “Yes, it is possible to change your WordPress site’s domain without losing SEO value, but it requires careful planning and implementation. Properly set up 301 redirects, update internal links, and inform search engines about the domain change through Google Search Console.”}},
{“@type”: “Question”,”name”: “What are the steps involved in changing my WordPress site’s domain?”,”acceptedAnswer”: { “@type”: “Answer”,”text”: “The steps involved in changing your WordPress site’s domain include backing up your site, acquiring the new domain, setting up the hosting, moving your content and database to the new domain, updating internal links, and setting up 301 redirects.”}},
{“@type”: “Question”,”name”: “Do I need any technical skills to change my WordPress site’s domain?”,”acceptedAnswer”: { “@type”: “Answer”,”text”: “Changing your WordPress site’s domain does require some technical skills, such as domain management, hosting setup, and database migration. However, many web hosting providers offer tools or services to simplify the process for non-technical users.”}},
{“@type”: “Question”,”name”: “Are there any risks involved in changing my WordPress site’s domain?”,”acceptedAnswer”: { “@type”: “Answer”,”text”: “Changing your WordPress site’s domain comes with certain risks, such as potential loss of organic traffic if the migration is not handled properly. It is crucial to follow best practices and thoroughly test the new domain before making it live to minimize any potential risks.”}}
]}
